x

Fringe Modern & Vintage

Locate at 31 East Main Street, Clinton, CT 06413

At Fringe, we celebrate the eclectic and the unexpected. Our shop offers a curated mix of modern and vintage clothing, along with a diverse collection of handmade goods from artisans across Connecticut. 

Fringe was founded by Kara Fillion, whose love for thrifting and supporting local makers runs deep. Her journey began while working for a New York City e-commerce company that specialized in handmade, locally crafted items. Beyond the beauty of each product, Kara was captivated by the stories of the artists behind them.

Q & A with Kara Fillion

  • 1

    What brought you back to your hometown to start Fringe?


    READ ANSWER

    It happened organically. I wanted to come back to Clinton to be close to family and after I was working a corporate job for two years I found this vacant storefront in downtown Clinton that would be perfect for a thrift shop.

  • 2

    How important do you think it is to be involved in the community as a business owner?


    READ ANSWER

    I find it very important to be involved in the community because the community is what keeps my business alive. It’s important to be involved with the Town, in local events, in any charitable organizations that contribute to this town.

  • 3

    What advice do you have for people wanting to start their own thrift store?

    READ ANSWER

    I would say its a very fun business to get into. It’s definitely a low capital startup that requires very little resources to get going. Start lean and price accordingly.

  • 4

    You actually started with a truck, right?


    READ ANSWER

    Yeah it was literally called Thrift Truck. It was a 1987 Ford econoline ambulance that I converted into a mobile thrift store that toured Jersey City NJ. This was a good way to test the business, find out how operations were run. It made me realize how good of an industry it was to be in and how fun the business was to run.

  • 5

    What have been your biggest challenges you've faced as a small business?

    READ ANSWER

    Biggest challenges were definitely keeping our head above water during COVID. Keeping customers interested and making them feel safe to come out and shop. This was crucial to keeping my business afloat.

  • 6

    Fringe has a unique and funky design aesthetic. How did you come up with this?

    READ ANSWER

    My ideal thrift shop would be one where you come in and feel excited and welcomed and inspired. So I worked with a couple local artists Katherine Tolve and Kate Muller who created artwork displayed throughout the store.

  • 7

    You have an MBA in Sustainable Business and Entrepreneurship. Tell us about that!

    READ ANSWER

    I went back to get my MBA to be more accredited in sustainability as it’s one of my biggest passions. The degree in Sustainable Business required us to assess annual reports of coprorations (especially their sustainabiilty reports), evaluate product lifecycles, review case studies and come up with our business plans.

  • 8

    How did you bring this back to Fringe?

    READ ANSWER

    While I was getting my MBA I got an internship with 5 Acre Farms where I learned about marketing, product distribution, merchandising – stuff like that – and I kind of learned the ins and outs of starting your own business from the ground up. I also was pursuing the Thrift Truck while I was getting my MBA as a way to understand how to run a business.

  • 9

    What are the most frequently asked questions about your business?

    READ ANSWER

    How does our trade program work? You can come in anytime, no appointment needed and trade clothes with us on the spot and we’ll offer you store credit in exchange for clothing. This is different from the consignment model because we give you credit upfront and you have something to spend that day. This is a lot more appealing to cusotmers and a lot easier for me to manage too!

  • 10

    How do you keep your employees motivated?

    READ ANSWER

    Every employee has their own individual goal with a timeline. On a weekly basis, we meet as a team to go over our goals and offer each other feedback, tips, and suggestions. My employees go above and beyond the basic role of a sales associate in a store by offering creative solutions, suggestions, and following through with their goals that they set. I also have a team goal for sales and if the store grows they get a monthly bonus for every 5% the store grows.

  • 11

    What is your greatest passion?

    READ ANSWER

    Environmentalism is my greatest passion. I want to apply that to everything in my life, not just personally but in my career. That is why I’ve chosen to gear my business towards a sustainable approach.

  • 12

    I love your murals! Who did them?

    READ ANSWER

    Both of our muralists are local. The inside of the store was done by Katherine Tolve. I wanted it to incorporate a lot of color and give off a 70s vibe and a vintage feel that corresponds with Fringe. For the outside mural, I wanted to bring the sunshine into our store. So I thought a sunburst would be perfect for the window. This was done by Kate Muller, another local muralist.

  • 13

    You mentioned that Fringe is size-inclusive. What does that mean, and why is it important?

    READ ANSWER

    I have found that many retail shops do not cater to plus sized individuals and therefore I’ve made an effort to carry sizes up to XXXL. I believe everyone deserves to experience thrifting no matter what size they are.

  • 14

    Do you have clothes for guys too?

    READ ANSWER

    Yes, we have a small men’s section as well as two racks of both men’s & women’s graphic tees.

  • 15

    What brands are you looking for to trade in?

    READ ANSWER

    We are looking more for styles vs. brands. However we do automatically take in brands such as Anthropology, Madewell, Everlane, Free People, Urban Outfitters, L.L. Bean, and Patagonia.

This will close in 0 seconds